6 Bookkeeping Terms Every Founder Should Actually Understand

Sam's List Editorial | 2026-06-27

6 Bookkeeping Terms Every Founder Should Actually Understand You do not need to be an accountant to run a business, but you do need to understand a handful of terms well enough to read your own numbers. Founders who treat their financials as a foreign language make decisions blind. Here are six bookkeeping terms every founder should actually understand, in plain language with examples. Learn these six and most financial conversations stop being intimidating. You will know what your bookkeeper is talking about and, more importantly, what your reports are telling you. 1. Accrual vs. Cash Accounting Cash accounting records money when it moves; accrual records it when it is earned or owed. Example: with accrual, a sale counts when you deliver, even if the customer pays next month. Accrual gives a truer picture of how the business is doing; cash is simpler. Knowing which your books use changes how you read them. 2. Accounts Receivable and Accounts Payable Receivables are money owed to you; payables are money you owe. Example: an unpaid invoice is a receivable; a bill you have not paid is a payable. Watching both tells you whether cash is about to get tight or loose. 3. Cost of Goods Sold COGS is the direct cost of producing what you sell. Example: for a product company, it is materials and production; for a service, it is the direct labor to deliver. Revenue minus COGS is your gross profit, the foundation of whether the business works. 4. Reconciliation Reconciliation is matching your books to your bank and card statements to confirm they agree. Example: if your books say you have one balance and the bank says another, reconciliation finds the difference. It is the routine that keeps your numbers trustworthy. 5. Chart of Accounts The chart of accounts is the organized list of categories your transactions are sorted into. Example: rent, payroll, and software each have a place. A clean chart makes your reports readable; a messy one makes them noise. 6. Burn Rate and Runway Burn rate is how fast you spend cash; runway is how many months that leaves before you run out. Example: spending fifty thousand a month with three hundred thousand in the bank is six months of runway. These two numbers tell you how much time you have. Going Deeper Understanding these terms makes you a better partner to whoever keeps your books, and a sharper decision-maker. When you are ready for help, you can compare bookkeepers and accountants, with their specialties and verified reviews, on Sam's List . Confirm credentials and fit before engaging. Frequently Asked Questions What's the...

Continue exploring

Sam's List — vetted directory of financial professionals

Find & Review Financial Professionals

Sam's List is a vetted directory of CPAs, bookkeepers, financial advisors, and fractional CFOs. Browse verified reviews, transparent pricing, and real client outcomes — with no referral fees and no pay-to-play rankings.

Sam's List — find vetted CPAs, bookkeepers, financial advisors, and fractional CFOs with verified client reviews
Vetted financial professionals, trusted by founders and high-net-worth individuals.

Browse by profession

Get matched

Take the 30-second matching quiz to get introduced to vetted professionals who fit your situation.

Read reviews

Write a verified review of a professional you've worked with, or browse existing reviews on any firm's profile.

Frequently asked questions

What is Sam's List?

Sam's List is a curated directory of vetted financial professionals including accountants, CPAs, financial advisors, bookkeepers, and fractional CFOs. We help business owners and high net worth individuals find the right professional through verified reviews, detailed profiles, and a matching quiz that connects you with professionals based on your needs, industry, and financial profile.

How does Sam's List vet the professionals on the platform?

Every professional on Sam's List goes through a review process before being listed. We review their credentials, confirm they are actively practicing, and monitor their client reviews over time. Unlike directories that let anyone pay to be listed, we maintain quality standards so the professionals you see are legitimate and reputable.

Are the reviews on Sam's List real?

Yes. Every review on Sam's List is submitted by someone who has interacted with that firm. We do not allow firms to remove negative reviews or manipulate their ratings. Every reviewer must authenticate through LinkedIn, Google, or Twitter before submitting a review. No anonymous reviews are allowed.

How is Sam's List different from other financial professional directories?

Most other platforms take 5-10% of your annual contract when you hire a firm through them, sometimes in perpetuity. Sam's List takes zero referral fees and zero commissions. Our reviews are verified through social authentication and cannot be removed by the firm, and our matching quiz recommends professionals based on your specific situation rather than who paid the most for visibility.

Does it cost anything to use Sam's List?

No. Sam's List is completely free for anyone searching for a financial professional. You can browse profiles, read reviews, take the matching quiz, and contact professionals at no cost.