Sam's List is a curated directory of vetted financial professionals including accountants, CPAs, financial advisors, bookkeepers, and fractional CFOs. We help business owners and high net worth individuals find the right professional through verified reviews, detailed profiles, and a matching quiz that connects you with professionals based on your needs, industry, and financial profile.

How does Sam's List vet the professionals on the platform?

Every professional on Sam's List goes through a review process before being listed. We review their credentials, confirm they are actively practicing, and monitor their client reviews over time. Unlike directories that let anyone pay to be listed, we maintain quality standards so the professionals you see are legitimate and reputable.

Are the reviews on Sam's List real?

Yes. Every review on Sam's List is submitted by someone who has interacted with that firm. We do not allow firms to remove negative reviews or manipulate their ratings. Every reviewer must authenticate through LinkedIn, Google, or Twitter before submitting a review. No anonymous reviews are allowed.

How is Sam's List different from other financial professional directories?

Most other platforms take 5-10% of your annual contract when you hire a firm through them, sometimes in perpetuity. Sam's List takes zero referral fees and zero commissions. Our reviews are verified through social authentication and cannot be removed by the firm, and our matching quiz recommends professionals based on your specific situation rather than who paid the most for visibility.

Does it cost anything to use Sam's List?

No. Sam's List is completely free for anyone searching for a financial professional. You can browse profiles, read reviews, take the matching quiz, and contact professionals at no cost.

Best Bookkeeping Software for Small Business in 2025

Kimberly Green | 2025-05-04

Choosing the right bookkeeping software can save you time, reduce stress, and keep your business running smoothly.

But with dozens of tools out there, which one is best for your small business?

We break it down by stage, business type, and budget—so you can find a solution that fits, whether you're bootstrapped or scaling fast.

Looking for a bookkeeper for small businesses? Explore Sam's List to find a directory of accountants, bookkeepers, fractional CFOs, and financial advisors.

Best Overall: QuickBooks Online

QuickBooks is still the gold standard for a reason.

Best for: Most small businesses, especially service-based
Pros:
- Industry standard (easy for accountants to work with)
- Robust reporting
- Syncs with banks, Stripe, Gusto, and more
Cons:
- Steeper learning curve
- Can get expensive with add-ons

Most vendors on Sam’s List work directly inside QuickBooks for their clients. It’s the most versatile tool if you're planning to grow.

🔗 Visit QuickBooks

Best for Ecommerce: A2X + QuickBooks or Xero

If you sell on Amazon, Shopify, Etsy, or Walmart, A2X automates your bookkeeping.

Best for: Ecommerce businesses
Pros:
- Syncs with platforms and separates sales, fees, refunds
- Accurate COGS tracking
- Pairs well with QBO or Xero
Cons:
- Not a full bookkeeping system by itself

👉 Browse eCommerce-friendly bookkeepers on Sam’s List 🔗 Visit A2X

Best for Real Estate Investors: REI Hub

Real estate bookkeeping gets complicated fast. REI Hub is built for rental property owners.

Best for: Landlords and investors
Pros:
- Property-specific tracking
- Easy Schedule E reporting
- Syncs with banks and mortgage statements
Cons:
- Limited general-purpose features

👉 View accountants who specialize in real estate 🔗 Visit REI Hub

Best All-in-One Service: Bench

Bench isn’t just software—it’s a full bookkeeping service with its own platform.

Best for: Solo founders who want hands-off books
Pros:
- Monthly reports included
- Dedicated bookkeeper
- Easy user interface
Cons:
- Can get expensive
- Limited customization

🔗 Visit Bench

Best Budget Option: Wave

Wave is 100% free and surprisingly capable.

Best for: Early-stage businesses with simple needs
Pros:
- Free invoicing, reporting, and receipt tracking
- Clean interface
Cons:
- Lacks robust integrations
- No native payroll (add-on via partner)

One Sam’s List user ran a six-figure business on Wave for nearly two years before switching to a full-service setup.

🔗 Visit Wave

Feature Comparison Table

Software	Best For	Cost	Key Features
QuickBooks	Most businesses	$25–$100/mo	Invoicing, reporting, integrations
A2X	Ecommerce	$19–$99/mo	COGS, sales fees automation (needs QBO/Xero)
REI Hub	Real estate	$15–$30/mo	Property tracking, Schedule E
Bench	Done-for-you books	$299+/mo	Bookkeeper + software
Wave	Budget option	Free	Invoicing, reports, receipt capture

FAQs

What is the most popular bookkeeping software for small businesses?

QuickBooks Online is the most widely used and integrates with banks, CRMs, payroll tools, and tax software.

Is free bookkeeping software worth it?

Wave works well for freelancers and very small teams. But as complexity grows, most businesses outgrow it.

Should I choose software or hire a bookkeeper?

If you’re spending 5+ hours/month doing books or making errors, it’s time to outsource. Find a vetted bookkeeper here.

What’s best for ecommerce bookkeeping?

Use A2X paired with QuickBooks or Xero. It handles platform syncs, fees, and inventory tracking.

Author: Kimi, Co-founder of Sam’s List

Kimi writes about what she's learning while building Sam’s List and shares honest takeaways from her conversations with accountants and financial advisors across the country. None of this is financial advice—just the stuff most people wish someone told them sooner.