Fractional CFOs for Ecommerce Businesses
26 fractional CFOs list E-commerce · 126 client reviews
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8 Figure Finance | Accounting & CFO for Agencies, SaaS & CPG
Accountant · Bookkeeper · Fractional CFO
- 5.0 (43 reviews)
- $750–$10,000/mo
- Serves nationwide
- Min revenue $500K+
CPA-led accounting, tax, and fractional CFO for $1M+ agencies, SaaS, and CPG brands. Books closed by business day 10, live dashboards, and your team in Slack
Industries: Advertising & Marketing, Consumer Goods, E-commerce +2 more
Bookkeeper360
Accountant · Bookkeeper · Fractional CFO
- 5.0 (2 reviews)
- From $399/mo
- Serves nationwide
- Min revenue $500K+
Bookkeeper360 eliminates the headaches of managing your accounting and taxes so you can focus on growing your business.
Industries: Advertising & Marketing, Agriculture & Farming, Architecture & Engineering +31 more
Digit Squid
Accountant · Bookkeeper · Fractional CFO
Corry Jankowski
- 5.0 (2 reviews)
- From $1,000/mo
- Serves nationwide
- Min revenue $500K+
Bookkeeping for dentists and e-commerce sellers: monthly bookkeeping, QuickBooks and Xero cleanup and catch-up, and fractional CFO advisory.
Industries: Dental, E-commerce
Doug Johnson CPA
Accountant · Bookkeeper · Fractional CFO
- 5.0 (15 reviews)
- $895–$10,000 one-time
- Serves nationwide
- Min revenue $250K+
A boutique CPA firm dedicated to responsiveness and a white-glove client experience. We're the CPA firm for growing businesses with 250K - 10M in revenue, and high earners with equity compensation.
Industries: Advertising & Marketing, Construction, Consulting +8 more
Full Send | Accounting, Tax, Data, & AI
Accountant · Bookkeeper · Financial Advisor · Fractional CFO
- 5.0 (3 reviews)
- From $1,500/mo
- Serves nationwide
- Min revenue $500K+
Most firms hand you a report. We help you do something smart with it. Accounting, tax, and data services under one roof.
Industries: Advertising & Marketing, Architecture & Engineering, Construction +26 more
Steady Co - Accounting, Tax & Fractional CFO
Accountant · Bookkeeper · Fractional CFO
- 5.0 (15 reviews)
- From $500 one-time
- Serves nationwide
- Min revenue $750K+
Backed by 30+ years of Big 4 and industry experience, Steady delivers expert bookkeeping, accounting, tax, payroll, and advisory services to help small and medium-sized businesses thrive.
Industries: Advertising & Marketing, Agriculture & Farming, Architecture & Engineering +22 more
Zhubrak Clark and Wasser CPAs and Advisors
Accountant · Bookkeeper · Fractional CFO
- 5.0 (11 reviews)
- From $500/mo
- Serves nationwide
THE POWER OF 3. Three partners. Three friends. Three accounting and tax experts. Welcome to ZCW CPA, the premier firm for real estate GPs, growing commercial businesses, and solopreneurs!
Industries: Construction, Consumer Goods, E-commerce +12 more
Ever Ledger
Accountant · Bookkeeper · Fractional CFO
- 5.0 (10 reviews)
- $750–$7,000/mo
- Serves nationwide
- Min revenue $500K+
Your One Stop Shop for CFO, Tax, Accounting & Bookkeeping Services. Led by a former EY Accountant, VC & Private Equity Investor, and Startup Operator.
Industries: Advertising & Marketing, Construction, Consulting +18 more
Not Dorks Accounting & Finance
Accountant · Bookkeeper · Fractional CFO
- 5.0 (5 reviews)
- Serves nationwide
Real accountants for real businesses. Books closed monthly, financials you can read, and finance conversations that don't put you to sleep.
Industries: Advertising & Marketing, Architecture & Engineering, Automotive +24 more
Green Canyon CFO
Fractional CFO
- 5.0 (2 reviews)
- $1,000–$50,000/project
- Serves nationwide
I help founders turn growing revenue into lasting wealth, cash flow stability, and enterprise value through proven growth strategies that scale profitably and prepare for strategic exits.
Industries: Consulting, E-commerce, Financial Services +6 more
Insight Matters
Accountant · Bookkeeper · Financial Advisor · Fractional CFO
- 5.0 (1 review)
- $60–$350/hr
- Serves nationwide
- Min revenue $750K+
Fractional CFO, FP&A and Accounting for Agencies and Consultancies who want more from their numbers
Industries: Advertising & Marketing, Consulting, E-commerce +3 more
Beamarc CPA
Accountant · Bookkeeper · Fractional CFO
- No reviews yet
- Serves nationwide
- Min revenue $500K+
CPA-led bookkeeping, monthly close, reporting and accounting advisory for construction, manufacturing and consumer brands. Based in New Jersey, serving clients nationwide.
Industries: Construction, Consumer Goods, E-commerce +1 more
Celerity
Accountant · Bookkeeper · Fractional CFO
- No reviews yet
- $2,000–$25,000/mo
- Serves nationwide
- Min revenue $5M+
Celerity helps $5M to $50M businesses run better accounting. We specialize in NetSuite and Quickbooks, providing outsourced accounting, reliable financial reporting, and stronger financial operations.
Industries: Advertising & Marketing, Architecture & Engineering, Biotechnology & Pharmaceuticals +17 more
CMH Advisors
Accountant · Bookkeeper · Financial Advisor · Fractional CFO
- No reviews yet
- $750–$10,000/mo
- Serves nationwide
- Min revenue $500K+
We’re a full service accounting, advisory, payroll and tax strategy CPA firm.
Industries: Advertising & Marketing, Architecture & Engineering, Automotive +28 more
Eightx
Bookkeeper · Fractional CFO
- No reviews yet
- $5,000–$40,000/mo
- Remote
- Min revenue $2M+
Fractional CFOs for ecommerce consumer goods brand. We find the profit hiding in your P&L, then build the operating system that keeps it from leaking back out.
Industries: Advertising & Marketing, Consumer Goods, E-commerce +2 more
Fintrae International
Accountant · Bookkeeper · Enrolled Agent · Fractional CFO · Managerial Accountant
- No reviews yet
- $600–$8,000/mo
- Serves nationwide
- Min revenue $250K+
Fintrae is a North Carolina-based Virtual CFO and accounting firm that helps growth-minded business owners gain financial clarity, improve cash flow, and build scalable financial systems.
Industries: Advertising & Marketing, Consulting, E-commerce +11 more
About E-commerce on Sam's List
What to know
- Online sales made up 17.1% of all U.S. retail sales in Q2 2026 (seasonally adjusted).[1]
- 45 states charge a statewide sales tax; only Alaska, Delaware, Montana, New Hampshire and Oregon don't.[2]
- Payment apps and marketplaces must send a Form 1099-K once you pass $20,000 and 200 transactions in a year.[3]
Sources
The E-commerce industry runs on high transaction volume, sales-tax nexus, and inventory across marketplaces. The Fractional CFOs below run finance and strategy for companies in this field, and each is reviewed by real clients on Sam's List so you can compare and connect directly.
Questions to ask before you hire
- Which platforms and apps do you already work with?
- How do you handle multi-state sales tax?
- Do you do inventory accounting or only cash?
- Who on your team does the monthly close?
Credentials on this page
- 10 of 26 list CPA
- 2 of 26 list EA
- 1 of 26 list CFP®
As listed by the firms on this page. Verify before you hire:
Related tools
What an engagement usually includes
- 13-week cash flow forecast
- Budget and variance reporting
- KPI dashboard
- Lender or investor reporting
- Fundraising or M&A support
- Finance team and system setup
- Marketplace and Shopify payout reconciliation
- Sales tax nexus across states
- Inventory and cost of goods sold
- Platform and payment fees in the books
Fractional CFO, controller or full-time CFO?
| Fractional CFO | Controller | Full-time CFO | |
|---|---|---|---|
| What they own | Forward planning: cash forecasts, budgets, pricing and financing decisions, lender and investor relationships. | Accurate books: the monthly close, reconciliations, internal controls, payables and payroll oversight. | The whole finance function every day, including the finance team, board reporting and deals. |
| When it fits | Growing companies that need a strategic finance lead part of the time, but not a full-time executive. | Companies whose books, close or reporting are falling behind or getting more complex. | Larger, complex companies with a finance team, frequent board or investor demands, or ongoing deals. |
| How it's usually billed | Monthly retainer, sometimes hourly or by project. | Monthly retainer or hourly when outsourced; salary when in-house. | Salary, often with bonus or equity. |
Who they work with
- E-commerce: 26 of 26 firms
- Technology & Software: 20 of 26 firms
- Consulting: 18 of 26 firms
Frequently asked questions
- Why do e-commerce businesses need a specialized fractional CFO?
- The E-commerce industry runs on high transaction volume, sales-tax nexus, and inventory across marketplaces, and a fractional CFO who knows the field will catch issues a generalist misses. Sam's List lists Fractional CFOs with e-commerce experience, each with verified client reviews.
- How do I find a fractional CFO for my e-commerce business?
- Browse Fractional CFOs filtered to the E-commerce industry on Sam's List, compare verified reviews and pricing, and reach out directly.
- How much does a fractional CFO cost for an e-commerce business?
- It depends on the scope of work and how many hours you need each month. Most firms quote a price after a first call about your business. Where a firm lists its own starting price or range, it appears on that firm's card on this page.
- Is a fractional CFO worth it for an e-commerce company?
- It can be when you need forward planning but not a full-time finance executive: cash is hard to predict, you are raising money or borrowing, a lender or investor wants regular reporting, or you are preparing to buy or sell. If your books are not current yet, a bookkeeper or controller may come first. No firm can promise a specific result, so ask what each one would do in the first 90 days.
- What's the difference between a fractional CFO and my CPA?
- A CPA usually prepares and files your taxes and looks back at what already happened. A fractional CFO plans forward: forecasts, cash, budgets, pricing and financing decisions. Some firms do both, but many fractional CFO firms do not do tax work, so ask each firm whether tax preparation is included or whether they work alongside your CPA.
- How do I compare fractional CFOs?
- Compare the scope of work, the hours included each month, the industries each firm works with, and references from clients like you. You can also use our quiz: Answer 7 quick questions and see up to 5 firms that fit you. Only the ones you pick hear from you.